Understanding the different types of DIGITAL MARKETING

Do you understand the different types of DIGITAL MARKETING and how they can help your business thrive?
In any discussion about promoting a business, DIGITAL MARKETING are cited as the most effective and
cost-friendly ways to promote a company and generate leads. Before you can put DIGITAL MARKETING to
work helping your business, first you need to understand what each one involves and what they offer.


Search engine optimization or SEO is the process of affecting the online visibility of a website or a web page in a
web search engine's. Search Engine Optimization is the process of adjusting your website to improve its organic,
free, or we can say 'natural' placement in the search results. SEO consists of on-page factors (content, structure,
and user-friendliness) and off-page factors (links from other sites, social shares, authority). SEO strategies
involve adjusting certain elements on our website so it meets Google’s requirements while making sure our
website presents the best overall experience for the visitors.


Search engine marketing or SEM is a form of DIGITAL MARKETING that involves the promotion
of website by increasing their visibility in search engine results pages (SERPs) primarily through paid
advertising.Search engine marketing or SEM is the process of using paid search (Pay Per Click ads) to gain
website traffic. In the past, SEM was used as an umbrella term that encompassed SEO and paid search. Over
time, as the digital marketing industry evolved, the term SEM stopped being used for both types of DIGITAL
MARKETING, and has come to typically refer exclusively to paid search activities according to search engine


PPC stands for pay-per-click, a model of internet marketing in which
advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying
visits to your site, rather than attempting to “earnâ€̀those visits organically.
Google AdWords is the most popular paid search platform.Search marketing encompasses display, mobile,
retargeting/remarketing, and paid social advertising.
Facebook, Twitter, Instagram, and other social platforms have expanded their ad offerings and made it more
difficult to achieve organic views of marketing posts.


Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted
audience online. It is type of marketing that involves the creation and sharing of online material (such as videos,
blogs, and social media posts etc), it expands their customer base. Generate or increase online sales.Content
marketing strategies focus on communicating with customers, rather than selling, providing content that
educates, amuses, or otherwise provides value to customers on a consistent basis in order to attract and retain a
specific desired audience.


Social media marketing or SMM is a form of DIGITAL MARKETING that involves creating and sharing
content on social media networks in order to achieve your marketing and branding goals. Social media
marketing is the use of social media platforms and websites to promote a product or service.Social media
marketing does not necessarily drive sales. Instead, it is often used to increase engagement, build links and bring
content to the attention of customers, and create a distinctive


Email Marketing is one of the most effective type of DIGITAL MARKETING. Email marketing is the process
of sending a commercial message, typically to a group of people, using email. Effective marketing emails
convert prospects into customers, and turn one-time buyers into loyal, raving fans.Email marketing helps you
interact with your audience while promoting your brand and increasing sales.Email marketing can be very
specifically targeted using demographics and other information to segment lists and achieve the best result.In its
broadest sense, every email sent to a potential or current customer could be considered email marketing.


Influencer marketing is one of the newest types of DIGITAL MARKETING but it was expected to become
increasingly popular in 2018. Influencer marketing is a form of marketing in which focus is placed on
influential people rather than the target market as a whole on social media.Influencers (individuals with a strong
social following) are paid to promote your company’s products or services. When you find influencers who
are in line with your company’s values and resonate with your customers, this marketing strategy can be
highly effective for some companies.


Affiliate marketing is the process of earning a commission by promoting or advertising other companies’
products or services.Affiliate marketing is an online sales tactic that lets a product owner increase sales by
allowing others targeting the same audience .You find a product you like, promote it to others and earn a piece
of the profit for each sale that you make.Affiliate marketing often consists of promoting a product through a blog
or video, or featuring ads on your website. You receive a payment for every sale made through your links.


Reputation marketing consists of using press releases, social media, and customer review platforms to develop a
positive perception of a company.Reputation marketing highlights and amplifies positive brand content like
customer reviews through traditional and digital marketing channels to boost sales. Reputation marketing
involves developing a distinctive brand, encouraging customers to post reviews, and responding quickly to
resolve customer concerns or complaints on social media and review platforms.
Now that you have a better understanding of the different types of internet marketing strategies, it’s time to
put them to work for your company

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